Taiwan’s high mountains attract many hikers and alpine workers, but each year, many go missing or get injured. A major challenge in rescue missions is locating victims. This product is designed to solve that problem.
Charm It Up is inspired by Taiwan’s traditional "Fu" culture. In the past, people burned talismans and infused them in water for blessings and protection. However, over time, this practice was misunderstood and even demonized; talismans, once symbols of good fortune, became taboo. We aim to reinterpret this culture through Taiwan’s most iconic ritual food—instant noodles—bringing back its original meaning of blessings. We transform talismans into edible rice cakes and combine them with uniquely flavored noodles, launching three blessing noodles: Peace, Wealth, and Love. Charm It Up offers not just delicious flavors but also a taste of blessings and wishes.
