Department of Creative Technologies and Product Design, National Taipei University of Business

Introduction

This exhibition centers around the theme "＋× JIA CHÉNG," showcasing the creative growth and accumulated vision of students from the Department of Creative Technology and Product Design at Taipei University of Business over four years of study.

The works on display span product design, interactive experience, and the integration of technology with tangible design outcomes. Each piece is grounded in a thoughtful observation of people and everyday life, drawing on contemporary technology as a medium for practice — reflecting a belief that design is not simply about shaping appearances, but about asking the right questions and expressing ideas with intention.

Regardless of how technology advances, the core of design remains rooted in a human-centered perspective and an independent point of view. Technology serves as a means to expand our creative possibilities, not a substitute for thinking. When humanistic values meet technological capability, the result is not mere addition — it is transformation, a leap into something entirely new.

"＋× JIA CHÉNG" is more than a visual identity. It represents the mindset and creative philosophy of our generation: anchored in what is essential, energized by what is unexpected, and finding answers that belong to this era in the space where the two collide.