Department of Visual Communication Design, Hsuan Chuang University

Introduction

Look Me Nothing — A Play on Words, A Statement of Identity

As students of Hsuan Chuang University, we are often asked,
"Do you have to be a vegetarian?"
Beneath this seemingly simple question lies a deeper implication.

A curiosity about our identity and a quest to discover the essence of who we truly are.
This question became the foundation of our central concept.
Nothing more than a clever reply, look at me.
It is a declaration of confidence in our creative voices.
This is a bold expression of the spirit of the MZ generation.
Our visual identity is inspired by the color palette of the traditional three-colored beans.
pink symbolizes passion.
Green symbolizes communication and connection.
Yellow reflects the brilliance of creativity.

Design unites us.
Dialogue nourishes us.

Creation shapes our true identity.
Only we can define who we are.