Bachelor Program in Digtal Marketing Design, Ming Chi University of Technology

Introduction

The first graduation exhibition of the Bachelor Program in Digital Marketing Design at Ming Chi University of Technology collaborates with the Taipei Yongkang St. International Commercial Center, focusing on its diverse topics and current status. By integrating expertise in digital marketing and design, the exhibition unifies the class’s projects under a cohesive and recognizable visual identity to convey the core themes of the projects.
The exhibition is named "Yongkang#Artistic Flavor Journey", incorporating four key elements: art, play, gastronomy, and environment. This highlights the unique charm of the Yongkang Commercial District, enhancing its visual appeal and community cohesion while striving to create brand value and cultural depth.
Throughout the research process, field studies were conducted to gain an in-depth understanding of the district's current situation and needs, supported by literature analysis as a theoretical foundation. By applying expertise in digital marketing, visual design, and product development, the project aims to revitalize the commercial district through creative local design. It injects new vitality into Yongkang Commercial District, builds a unique brand identity, and showcases the role of design in local revitalization and its potential applications.