Aivoya
Department of Commercial Design and Management, National Taipei University of Business
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Aivoya is inspired by the traditional Taiwanese ritual of calming herbal baths integrating newborn care products with the symbolic protection of Huye the Tiger Guardian The project reinterprets cultural traditions within a contemporary parenting context Through the integration of herbal elements sensory design and user experience ritualistic practices are transformed into a daily accessible act of care Rather than presenting Huye as a fierce spiritual figure Aivoya reimagines it as a gentle and comforting guardian accompanying infants through their early stages of growth The design does not emphasize religious function but instead focuses on emotional connection turning everyday caregiving into a calming and meaningful ritual In this way Aivoya creates a nurturing environment where newborns can begin their journey in a state of peace protection and care