Select Main Body Text
:::

Yongkang#Artistic Flavor Journey

Bachelor Program in Digtal Marketing Design, Ming Chi University of Technology

5 Excellent ! 3 So Special ! 3 I want it !
形象圖

四點設計 Contact to Yongkang#Artistic Flavor Journey for cooperation

"Yongkang#Artistic Flavor Journey" is inspired by the diverse culture and current state of Taipei's Yongkang Shopping District, skillfully integrating the four core elements of Art, Play, Taste, and Scenery. Through a cohesive and recognizable visual style, it showcases the unique charm of the district. This project combines digital marketing and design expertise to enhance the visual appeal and cohesion of the Yongkang Shopping District, while creating profound brand value and cultural depth. Through field research and literature analysis, it combines local creative design with district revitalization, presenting a comprehensive brand image plan aimed at driving the innovative development and revitalization of the Yongkang Shopping District.

The poster design uses ample white space for a minimalist look, keeping the focus on the main subject. Traditional Taiwanese floral windows in the background enhance the focal point. To better adapt to various promotional size requirements, we have additionally designed a combined four-character poster. The DM is designed using a special folding technique. When folded, it perfectly reveals the four characters "藝遊味境". The stickers capture the charm of Taipei’s Yongkang Street with key poster visuals. As a mobile medium, they spark interaction and expand reach. The staff hang tag is designed using a mixed-material approach. The top layer features acrylic printing, while the bottom layer is made of laser-engraved paper. This Design Anthology combines traditional Taiwanese window lattice with modern typography, creating a refined fusion of culture and aesthetics.

E-CaRT-Visually Impaired Friendly Shopping Cart and Charging Station

Department of Industrial Design, National Yunlin University of Science and Technology

Designed for the visually impaired, the innovative Smart Shopping Cart provides a comprehensive solution to the problems of product identification, lack of mobility and safety concerns during the shopping process. The shopping cart combines voice assistance, automatic navigation, path planning, obstacle avoidance system and self-checkout functions to help users quickly grasp product information, efficiently plan shopping routes and safely complete the shopping process. E-Cart emphasizes on barrier-free design and convenience, providing an intuitive and stress-free experience, and is committed to enabling the visually impaired to shop more independently and confidently, enhancing the quality of daily life and promoting their self-care ability.

back to top